In today’s post we’re going to teach you how to use SMS or Text Message Marketing to grow sales. The good news is that I’m going to give you some keywords to try out so you can see exactly how this works as well. However, before we go to much further I want to give you some crazy stats about Mobile Marketing and SMS marketing so you’ll be 100% confident that this is the WAVE OF THE FUTURE!
1. 95% percent of 25-35 year olds own a smartphone.
2. 97% of adults 18-44 own a mobile device.
3. 3 out of 4 mobile users over the age of 55 own a smartphone.
4. The average open rate for a text message is 97%
5. The average response time for SMS is 90 seconds.
When you combine this data with the fact that many mobile carriers are offering unlimited text messages with their plans, you’ll see the perfect storm brewing!
So how can small businesses and organizations harness the power of SMS? The secret is to use it as part of their lead generation and follow-up system. In other words, a business really needs to give away something valuable to get opt-ins! Additionally, they need to be careful about how often they send SMS messages. Most businesses make the mistake of asking people to join their SMS campaign without offering an incentive to do so. Basically they are saying, opt-in so we can spam you!
Take a look at this offer below and see what I mean by “offering” something of value! This offer would pull BIG TIME!
Imagine if this poster was placed all over the restaurant! They could place it on table tops, on walls, above urinals, and even on the inside of the stalls in the bathrooms! By giving away a drink that cost 50 cents to make, a busy restaurant could have dozens if not hundreds of opt-ins.
Again, the difference in a successful campaign is the offer. Once they are on the campaign, they would then receive follow-up marketing and specials. Because now the business has a way to follow-up with their customers and prospects they would increase their lifetime customer value and overall revenues.
I find that SMS marketing works best with local businesses and organizations. For example a restaurant, church, or a community of people where they need to stay in touch. It also works great in retail where the business is offering a special sale and want to let their customers know.
However, as you’ll see below SMS marketing can be used in a lot of different ways.
SMS Marketing Demos
I’ve created some demos below which I use to show my clients. These numbers are not monitored and we don’t follow-up with anyone who opts in, but it will give you an idea of the type of text message marketing a company could do. The best way to explain them is for you to try them.
Organizational Join Demo – This is a demo for someone joining through a keyword where they text a keyword to a number to be added to a list. The keyword demo below can also provide a link to something. So the offer could be an ebook, registration form, or many other items. This works great for event speakers, churches, and larger websites giving away something free.
Voting or Polling Demo – This is a great way to capture leads and also find out what your customer’s think. You can also send a reply to the voter with a coupon link.
Autorepsonder Campaign – One of my favorites is the autoresponder campaign. When they join this campaign they will receive a follow-up sequence of offers. In the demo below the SMS messages are sent within the first couple of minutes. However on a real campaign, they would be sent spread out over weeks, months, and maybe even years. This is a true way to put your SMS marketing on autopilot.
Coupon Campaign – If you have a brick and mortar store and you want to offer something free or at a discount, then this coupon campaign is great. It can send over a coupon or bar code which can be scanned by a POS system. The coupon may be for a free drink as show above. It could be a coupon for $5.00 off a purchase of $20.00 or more. The options are endless. However, the good news is that they can only use the coupon once. Secondly, once they join the campaign you can follow-up with them in the future and keep them coming back.
Source: Guy Galboiz